Hi, I'm Cata!
Content Designer based in Madrid
ABOUT ME
I’m a Content Designer focused on making digital experiences feel simple, clear, and a bit more human.
I work closely with product and growth teams to create content that actually helps—guiding users, shaping flows, and making sure everything sounds like it comes from the same place.
Before jumping into the product world, I was a creative in advertising, crafting campaigns and branded content for top LATAM brands. That background still shapes how I think about storytelling and UX.
I’m a Content Designer focused on making digital experiences feel simple, clear, and a bit more human.
I work closely with product and growth teams to create content that actually helps—guiding users, shaping flows, and making sure everything sounds like it comes from the same place.
Before jumping into the product world, I was a creative in advertising, crafting campaigns and branded content for top LATAM brands. That background still shapes how I think about storytelling and UX.
PROJECTS
Guiding users through their credit card payments
Reba is a digital bank from Argentina. We redesigned the credit card experience to reduce confusion and make key payment information easier to understand.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Guiding users through their credit card payments
Reba is a digital bank from Argentina. We redesigned the credit card experience to reduce confusion and make key payment information easier to understand.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Getting users ready to use their debit card
Reba is a digital bank. We improved the debit card experience to reduce confusion and help users understand how and when their card can be used.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Getting users ready to use their debit card
Reba is a digital bank. We improved the debit card experience to reduce confusion and help users understand how and when their card can be used.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Helping users make sense of their transactions
Reba is a digital bank. We redesigned how transactions are displayed and categorized to help users better understand their account activity and spending habits.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Helping users make sense of their transactions
Reba is a digital bank. We redesigned how transactions are displayed and categorized to help users better understand their account activity and spending habits.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Empowering first-time crypto investors
Reba is a digital bank. We launched a new crypto product and created in-app educational content to help users understand how it worked and feel confident making their first investment.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
Empowering first-time crypto investors
Reba is a digital bank. We launched a new crypto product and created in-app educational content to help users understand how it worked and feel confident making their first investment.
Role:
Content Designer
Responsibilities:
Content Strategy, Wireframing, UX Research
More projects coming soon
More projects coming soon