Empowering first-time crypto investors
Role:
Content Designer
Duration:
08.2021 - 05.2023
Responsibilities:
Content Strategy, Wireframing, UX Research
Why we worked on this
We were introducing a new product — crypto — to an audience that, for the most part, had never invested in cryptocurrencies before.
We needed to educate users about what crypto is, how it works, and how to use it safely within Reba’s app. Without that foundation, we risked low adoption and poor user confidence.
How we solved it
We developed educational content tailored for first-time crypto users:
Created short, accessible articles and videos that explained key concepts in simple terms
Embedded the content inside the app, accessible in one tap, without breaking the user journey
Designed the experience to feel optional but seamlessly integrated with the product flow
How the experience improved
8 out of 10 users who bought crypto read at least two articles
6 out of 10 users who showed intent but didn’t convert had not read any content
This showed a strong correlation between education and conversion — and reinforced the value of clear, contextual content at the right moment.
