On July 20th 1969, a group of astronauts arrived on the moon for the first time. Later, that day was declared International Friendship Day. This sounds great, but what part does Closeup play in all this? We know Closeup is a brand that celebrates love and encourages everyone to take the first step, to get closer, but most of all, to kiss. The brand wants to be present on this day, but it's not really its territory: friends don't make out. But, a little research on google told us that on July 19th Friends with Benefits Day is celebrated! Yes, that's a thing, and we thought it was a great idea to join the celebration that honours kissing with friends, and so we did.