We communicated the cream ingredients playing with some words.

Video: Exfoliants.

Text: The only exes’ that make you happy are the St. Ives' exfoliants. #ReactivateYourSkin with our apricot, oats, and pink lemon-tangerine exfoliants.

Video: Do you need* vitamin? / Soft and silky skin. *Pun on the word "falta" (in need) and "palta" (avocado).

Text: Did you know that St. Ives Daily Hydrating, in addition to vitamin E, contains avocado oil? Enjoy a fresh hydration with #DeliciousNature.

Video: Give your body the joy of oatmeal. *Playing with the lyrics of the song "dale a tu cuerpo alegría, Macarena"

Text: Because your body is meant to be given a good body lotion. St. Ives Deep Moisturizer leaves your skin fresh and glowing. #DeliciousNature

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