We communicated the cream ingredients playing with some words.
Text: The only exes’ that make you happy are the St. Ives' exfoliants. #ReactivateYourSkin with our apricot, oats, and pink lemon-tangerine exfoliants.
Video: Do you need* vitamin? / Soft and silky skin. *Pun on the word "falta" (in need) and "palta" (avocado).
Text: Did you know that St. Ives Daily Hydrating, in addition to vitamin E, contains avocado oil? Enjoy a fresh hydration with #DeliciousNature.
Video: Give your body the joy of oatmeal. *Playing with the lyrics of the song "dale a tu cuerpo alegría, Macarena"
Text: Because your body is meant to be given a good body lotion. St. Ives Deep Moisturizer leaves your skin fresh and glowing. #DeliciousNature