Tweet: Don't get carried away, with #closeup you get whiter teeth and fresher breath, but anyway #HappyDentistsDay.
Image: Closeup / me / 9 out of 10 dentists (a tagline used by Colgate in every commercial)
Text: The white Axe keeps you dry, and the black Axe keeps you fresh. #YouRule
Image: White: antiperspirant / Black: bodyspray / You rule, you're gold.